Grow your Business with Lead Base Marketing
Lead generation is the process of finding potential customers and turning them into leads
The main task for a lead generator is not only to have the skillset to generate leads, but also to have the understanding of what sections of the population are most likely to be interested in their product. This is called market segmentation.
Not all people are willing or able to invest in your product. The entire point of lead generation, therefore, is to find leads who are not only interested in your product but can actually afford it.